RioCan’s new Verge Condos to attract millennials with ‘video-ready content studio’

A new strategy is in place to attract first time condo buys and millennials.

A new development called Verge Condos at 1001 The Queensway in Etobicoke is making space in the building for a studio to record TikTok, Instagram and other social media content

The Verge is a new property from RioCan Living and is a mixed-use residential condominium will have 545 units split between two buildings, specifically 17-storeys and 11-storeys. The Verge will also house over 30,000 square feet of retail space and a new public park.

In addition, there will be a wellness and creative work from home spaces, home offices, meeting rooms and also feature “soundproof phone booths and a fully-equipped, video-ready content studio with pull-down backdrops and green screens, as well as an audio-recording studio for podcasts and other presentations.”

The Verge is designed by architecture firm Turner Fleischer with the interiors done by DesignAgency.

“Wellness remains incredibly important in providing moments of respite, but we also need to support and design to how our work-life habits are evolving,” says Anwar Mekhayech, founding partner, DesignAgency.

“The co-working space and content studio at Verge are a practical response to the increased importance of capturing video and audio and a reflection of new, hybrid work models. And they can easily double as a space for creating fun, social content or having fun with friends. It’s about flexibility and inspiration.”

There will also be a fitness centre, yoga/meditation studio, pet spa, party room, cocktail lounge and an outdoor terrace with barbeques, chess and shuffleboard games and an outdoor lounge with south-facing views.

“Verge is nearly equal distance to downtown Toronto and downtown Mississauga, offering incredible access to two of Canada’s largest cities,” says Kalliopi Karkas, assistant vice president, RioCan Living.

Registration for the Verge is now open and the application process is currently with the City of Toronto.

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