On one of Toronto’s tallest rooftops, the city’s highest basketball shot was recently made.
As part of a multi-year agreement between Labatt Breweries’ Michelob ULTRA beer and the NBA, the beverage business chose an outstanding effort to kick off the collaboration: erecting a basketball court on top of Scotia Plaza.
In a promotional film published by Michelob ULTRA, NBA shooting coach Chris Matthews was on hand to be the first to test out the makeshift basketball court. While staring across the entirety of downtown Toronto, Matthews took some rather remarkable shots on the newly erected net.
Scotia Plaza isn’t the highest structure in the city. It’s the third tallest building in the city, after First Canadian Place and the St. Regis. Scotia Plaza, according to Michelob ULTRA, has the tallest flat roof in Toronto, if not all of Canada, making it a more practical alternative for a basketball court.
“Basketball lives at the intersection of athletics, culture and entertainment, and we’re excited to bring our fit and fun spin to basketball fans across the country, beginning with our immersive billboards to backboards programming in select cities,” Mike Bascom, Senior Marketing Director of Michelob ULTRA Canada said earlier this month when announcing the NBA partnership.
Michelob ULTRA is transforming its billboards across the city into larger-than-life backboards with actual, usable basketball nets added as part of the promotion.
Michelob ULTRA is asking fans of legal drinking age to use the hashtag #GetBuckets to post photographs and videos of their best baskets. You’ll be eligible for a chance to win NBA gear if you follow and tag @MichelobULTRACA.